Synthetics - “a leader behind you” campaign
“A leader behind you,” grew out of extensive market research and the creation of the Synthetics bullseye: Provide the confidence that enables innovators to grow. Through trusted partnership, formulators and procurement officers can tap into the full breadth of resources and technical expertise that only a global leader can provide. This invaluable support helps them solve challenges, innovate new products and grow their business. The images and copy tell this story by making the customer the center of attention. Behind the customer, supporting their efforts, stand ExxonMobil employees, refineries and other symbols of the value they can depend on for solutions. Work includes brand imagery, messaging, digital marketing, site design, collateral, trade show materials and social strategy.
Campaign imagery (forumator audience)
Campaign imagery (procurement audience)
Meet the “people behind you” series
Meet the people who stand behind your efforts to make innovative lubricants that meet your customers’ needs. The people of ExxonMobil Chemical Synthetics are a diverse group – different backgrounds, ethnicities, ages, educations – but they share a commitment to your success and to solving your challenges. Video series created for synthetics customers to glimpse into the lives of the individuals working behind the scenes for them.
Synovation video series
The more you know about base stock lubrication, the better decisions you’ll make about which products will help you achieve your goals. Grounded in our world-class technical expertise, the short, lively, animated videos in the Synovation series make learning about lubes fast and fun. Ongoing initiative with 16 videos created to date.
DISCOVER MORE WORK