Vanderbilt - Innovation center
Worked with Vanderbilt University to help name and brand their new innovation center. We took a deep dive into prospective audiences, brand archetypes, and built a brand platform that would help us discover why the innovation center exists. The name and look and feel had to match the key promise of the venue, and evoke the feeling of a one-of-a-kind campus-wide creation lab. After our initial research and planning we invited Vanderbilt to join us for a unique unique workshop experience and take part in exercises that enable us to define key elements of their brand—together. At the axis of wonder and foundry - we landed on the name. Introducing The Wond’ry.
Primary logo
Secondary color palette
Large wall mural
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