Mercedes-Benz
Essential part of design team for 2+ years on various sites for Mercedes-Benz including full redesign of MBUSA, micro-sites, social and display content, app design, and various support campaigns.
“What Drives Us” campaign
To remind consumers that the Three-Pointed Star stands for much more than simply "luxury," we created an immersive digital experience that allows people to explore the values that have made Mercedes-Benz tick since the very beginning. Part of core design team to work on UI, site creation and featured interactive content.
“Impact” campaign
Seven life-changing stories as an interactive, documentary film series. The unscripted accounts told by real customers to creatively express one of the key features that sets Mercedes-Benz apart in the minds of many of its customers: the ability of a Mercedes-Benz to protect its occupants when they are most vulnerable. Site also featured a "call to users" which invites other owners to submit their own story of survival or newfound perspective.
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