Cesar - Holiday Social Campaign
In 2020, our agency was tasked with driving consumer engagement through a comprehensive digital ecosystem experience supporting the “12 Days of Twinning” Campaign from Cesar in partnership with Weber Shandwick. The advent calendar box is the ultimate expression of twinning. But the 12 Days of Twinning is more than the calendar. More than just 12 days. It's about how every dog owner can join in twinning to boost the bond with their pet. In other words, they all win when they twin.
From the advent calendar, to 12 day live giveaway, through to the grand prize — a phased approach is critical to a successful campaign across the digital ecosystem.
SOCIAL POSTS
SOCIAL PROMPTS
CESAR CANINE CUISINE: It’s likely a jolly breed. You and your dog discuss and let us know your answer below.
CESAR CANINE CUISINE: You and your furry best friend deserve a break. Share a picture of you two enjoying a cozy nap together.
CESAR CANINE CUISINE: Share a selfie of you and your cool canine sporting shades.
CESAR CANINE CUISINE: We’re guessing it’s some kind of buddy movie. Let’s hear your blockbuster answers.
CESAR CANINE CUISINE: Feel free to share below. We promise not to tell Dog Santa.
CESAR CANINE CUISINE: The holidays can be stressful. Show us you and your dog relaxing with some twinning yoga moves.
EMAILS
WEBSITE
TWINNING EXTRAS
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