Encyclopedia of Life
Comprehensive, collaborative, ever-growing, and personalized, the Encyclopedia of Life is an ecosystem of websites that makes all key information about life on Earth accessible to anyone, anywhere in the world. Goal is to create a constantly evolving encyclopedia that lives on the Internet, with contributions from scientists and amateurs alike. Razorfish was given opportunity to help visually conceptualize how TED Project Winner E.O. Wilson’s vision could come to life. We created conceptual mock-ups and brought it to life through an aspirational trailer. Video was picked up by Smithsonian as soon as we released. Was key member of design team under creative direction of Sharon Chang.
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