EV and Exxpro™ campaign
How can we get the OEMs to realize the importance of tire air retention for their electric vehicles? By making them understand the implications it has on performance and sustainability. As an industry leader in this space, we worked with ExxonMobil to spearhead two connected campaigns. The first, a campaign to educate OEMs around the importance of air retention in Electric Vehicles, and a supporting campaign for their new specialty elastomer product launch. Where the electric vehicle campaign helps bring to light the various air retention setbacks (30% heavier than ICE vehicles, instant torque, etc), Exxpro (new product launch) is the reason to believe. The creative direction of these campaigns work in harmony. EV hero art shows the unknown future of where the electric vehicle industry will take us (cars launching through a futuristic tire portal), while Exxpro claims the future of innerliner technology (the other side of the portal). Work includes brand imagery, messaging, digital marketing, site design, collateral and social strategy.
EV concept sketch
Final CGI (click to enlarge)
Exxpro concept sketch
Final CGI (click to enlarge)
Fact sheet - front
Fact sheet - back
Print ad
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