Elanco is a leader in animal health dedicated to innovating and delivering products and services to prevent and treat disease, creating value to pet owners and veterinarians. Creatiive lead on this account 2021-2023 for both US and global initiatives. Barefoot was Lead Agency in IAT model and work included strategy, brand planning, omni-channel campaigns, photoshoots, video, branding, site design, social, DCO/display, vet collateral and more.