Claro / Neptra
Claro is a veterinarian-administered treatment for bacterial and yeast ear infections in dogs. It only requires one application every 30 days at the vet's office, compared to other over-the counter treatments that require multiple applications and can be smelly or greasy. Dedicated agency team has supported the following over the years: Brand Support, Reporting, Brand Planning, Landing Pages, Paid Search, Campaign Pages, Product Page Development, Social posts and Display Media.
“HERO” CAMPAIGN
“ONE AWAY” CAMPAIGN
Global Concept Creative
With various campaigns running in different markets, we were given the opportunity to develop one global emotionally-driven campaign concept for vets and pet owners to help the brand achieve its brand ambition: To be the number 1 prescription-only, vet-administered, first line, single dose treatment for otitis externa in every market. Below are the initial 10 concepts we created for the client tissue session, and the 3 concepts that moved forward into testing (US and UK, Vet and Owner Audiences).
TESTING CONCEPT A
“SIMPLE THINGS”
It doesn’t take much to make a dog happy. A treat, a warm pillow, a tennis ball. These are the simple things that bind together the fabric of their simple lives. Shouldn’t their ear medication be simple to?
TESTING CONCEPT B
“NOT THE HARD WAY”
Claro/Neptra is the newest and easiest way of treating ear infections. Why would you choose any other way?
TESTING CONCEPT C
“LIFE BEFORE”
Let’s explore the struggle between owner and dog, especially when there is an ear infection. The old ways of treatment meant sabotage, sneak attacks and downright physical confrontations in order to get the medication in the ear. A single dose of Claro/Neptra administered by a vet means the struggle at home no longer has to be an epic one.
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