Supplements - brand page optimizations
Team worked to optimize our supplement brand pages to elevate visuals, match the messaging hierarchy and sync with paid search keywords (branded and non-branded). Target audience was awareness/consideration: pet owners who want their dog to be healthy but may not know which supplement to give their pet.
Rebrand concepts
When it comes to the health and wellbeing of pets, the world of supplements is seen as an unnecessary add-on that owners tend to turn to only when they see a problem arise such as stiffness or a flaky coat. Our challenge is to establish Pet Protect as an easy to navigate and administer portfolio of vet-approved targeted formulas from Advantage, the trusted market leader in nose to tail pet health solutions, that help keep your pet as healthy as they can be. Below are intial high level concepts/territories for product relaunch.
This idea focuses on SAFEGUARDING YOUR PET FOR THE FUTURE. We'll highlight Pet Protect as the key to your pet's best health — today and tomorrow. Because the healthier they are today, the safer they'll be in the future. Pet Protect from the makers of Advantage protects your pet today for a healthier tomorrow.
This idea focuses on TEACHING CONSUMERS THE BENEFITS OF PET SUPPLEMENTS. We'll challenge the notion that supplements are "nice-to-have" or only for older pets. To keep things simple, we'll share educational and fun fast facts about your pet's life — and how Pet Protect can enhance their well-being. Pet Protect knows that forewarned is forearmed.
This idea focuses on PERSUADING CONSUMERS THAT PET SUPPLEMENTS ARE EVERYDAY ESSENTIALS FOR THE TASK AT HAND. We'll show how supplements are an essential part of your pet's day to day.
With Pet Protect, they'll be in optimal health for playdates, naptime and every other adventure they have planned. Pet Protect believes that supplements are simple things that make a big difference.
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