Galliprant - “Moments that Matter”
Canine osteoarthritis affects not only dogs, but also their small owners who need them to check under the bed for monsters. To help protect those special moments between pet and owner, Galliprant is an NSAID pain reliever designed to help increase a dog's mobility when suffering from osteoarthritis. Agency was tasked with creating a suite of assets for campaign toolkit to ladder up to the Campaign Spot (2021).
VET BRANDED SOCIAL
1. Drive momentum of first-line usage (recommendation/prescription from vets to new dogs) followed by driving repeat use (disease maintenance).
2. Overcome vet behavioral inertia to initiate intervention with Galliprant as first-line recommendation.
3. Enable best-in-class management of chronic pain by championing therapeutic protocols and driving repeat use of Galliprant.
Instagram Story
Social Post
VET DIRECT MAIL
1. Direct mail will seek to leverage credibility and relevance to prompt veterinarians to consider an alternative NSAID, that may be different than their current go-to option, for early intervention. 2. Discuss: leave space for affiliate specific program call out. For example, scan a QR code to watch the MOA video, request samples, become a brand ambassador, learn about our new patient start program.
Direct Mail - Trifold
Direct Mail - Magic Picture Slider
VET EMAIL
Emails will seek to drive audience’s optimism and confidence in their choice of treatment for their patient. Message strategy to drive first line usage (trial for pet owners and recommendation/ prescription) for Galliprant followed by driving repeat use (disease maintenance).
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