Atando Cabos
Discarded plastic fishing ropes were contaminating the delicate ecosystem of Patagonia. An inspirational project began with the aim of collecting the ropes and recycling them into high-quality products. But the ropes were made of two imcompatible materials that wouldn’t mix and couldn’t be separated. ExxonMobil collaborated with Atando Cabos to design a solution. The goal of this campaign was to help global plastics and recycling industry players become aware of ExxonMobil’s involvement in this recycling effort by promoting the Atando Cabos case study and the role of Vistamaxx in its continued success. This story is a great example of “Think local, act global.” It impacts local communities (Patagonia) but carries a human-interest element with global appeal – promotional materials created in English, Portuguese, Chinese and Spanish. #rethinkrecycle
Objective: Awareness of innovative offering for sustainability efforts
Insight: how to make complicated technology relatable utilizing human interest story
Results: increase in jobs, recycling success, helped establish Vistamaxx as a cornerstone product and key partner for other similar initiatives
Deliverables included full campaign and creative rollout plan (ongoing initiatives) as well as support materials for trade shows Feiplastic and K Show.
K Show
Full-length testimonial video
Social media posts and Emails
Tech Talk Presentation
Round table discussion (recorded at K Show)
Feiplastic
Teaser video and cutdowns – social, web and trade shows
Case Study / Fact Sheet
Campaign page on exxonmobilchemical.com
Booth showcase/product display
Tech talk presentation (consumer products) - chapter navigation system