Aliança da Terra

Aliança da Terra is an organization that develops projects that promote environmental protection in harmony with agricultural and livestock production. Founded in 2004 by John and Kika Carter, Aliança da Terra was born as a Brazilian non-governmental organization in the midst of agricultural turmoil at the Amazon frontier. They work hand-in-hand with rural producers, providing innovative solutions that integrate best agricultural practices with respect for people and natural resources. This way, rural producers have their value and trustworthiness strengthened, generating new business opportunities in the supply chains. We worked with them to help establish and strengthen the brand through archetype work and brand strategy, research, online and in-store testing as well as white label opportunites with Tractor Supply using their coffee brand Fronterra to raise awareness and support Aliança’s ongoing initiatives. Sales Deck | Brand Book

Objective: Raise awareness of broken systems and Alianca’s mission to drive change
Insight: Fighting against consumer apathy to spark an emotional connection using coffee (a product we use every day) as a key storytelling mechanism
Results: Positive sales from coffee products allow their heroic ongoing efforts in the amazon
- 1000+ fires fought / 10 indigenous tribes supported / 2.2 million hectares protected / 20,000+ people protected, working in safe and supportive working conditions